A Brand-New Perpetually Chic

Today I’m thrilled, nervous, and relieved to reveal an all-new, redesigned site! I’ve been working toward this day for so long, I can hardly believe it’s finally here. I started Perpetually Chic two years ago with a single Instagram snapshot of my living room and a simple Tumblr template. Eventually I graduated to spending countless hours online researching how to make tweaks to a custom template (my attempt to create a slightly better-looking space myself), handwrote my own blog header, and basically kept plugging away on original content. In the process I improved my photography skills and found my own unique voice. But for a long while now, more than a year in fact, I’ve been dreaming of a refresh that would better reflect the casual yet sophisticated aesthetic that weaves through what I write about every day. Modern, simple and chic, this new site is the fruition of that dream—and what a great place to call my new online home.

A huge thank you goes to one of my very best friends and the designer behind this elegant new site, Sarah Wymer of Studioslomo. Sarah executed my vision to pure perfection; she also collaborated with the ever-talented Julie Song to commission the beautiful, custom hand-lettering. In navy, it makes such a statement against with the clean white design. And a final thank you to Sean Loyless for the awesome site development. Sean joined us at the end of this journey, but it’s only by his work that our labor of love went from Photoshop to reality.

There are a few adjustments and tweaks in progress, and I’m still manually loading some additional posts from the old site (talk about time consuming!), but I wanted to quickly share a few of my favorite features. I think you’ll quickly find the site to be so much more intuitive. Especially the four main categories (Plate, Closet, Home, Passport) across the top, which now open to visual indexes of content divided into subcategories—an organization lover’s dream and a reader’s best friend! Rather than explain the rest, click through the image gallery above (another new feature on each post) for the main highlights, then look around on your own, and be sure to let me know what you think! I hope you love the new site as much as I do.

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  • Proud to be part of this! Glad you’re happy with the site!

  • Sarah

    whooo hooo!!! Looks fantastic! So excited to see it live 🙂 Congratulations, Lauren!

  • PerpetuallyChic

    Thanks for all your work, Sean! And the late-night final push to get it live!

  • Kate

    Congrats! It’s always an adjustment when my daily sites get a makeover, but so far I like it! That navy is very pretty.

  • John

    So proud of you!

  • PerpetuallyChic

    Thanks for reading daily, Kate! It’s a long overdue upgrade. Hopefully the adjustment will be worth it!

  • PerpetuallyChic

    Me too! Thank you, thank you!