About Perpetually Chic

About Perpetually Chic:

Perpetually Chic features simple, straightforward inspiration for everyday life. Updated weekly, you’ll find fresh and stylish lifestyle ideas, from fashion to food, travel to home, beauty to motherhood. Specifically:

STYLE: effortless essentials for everyday
RECIPES: simple, seasonal meals
LIVING: home tips, go-to beauty products and favorite finds
FAMILY: all things baby and kid
TRAVEL: hotels, places, mini travel guides, and travel tips


Lauren Craig has always believed that style doesn’t have to be complicated or fancy. With a simple and approachable style, she created Perpetually Chic as a lifestyle blog to share tried-and-true tips, favorite discoveries, and more. The site provides a glimpse into Lauren’s life as well as the places, people and things inspiring her. Following a decade of agency and corporate experience in PR and marketing for brands like American Girl and AT&T, Lauren now consults on social media and PR and is developing an exciting new start-up for moms.

You can contact Lauren by emailing lauren@perpetuallychic.com


Perpetually Chic has been fortunate to partner with Martha Stewart, Minted, Blue Apron, Cascadian Farm, Ann Taylor, Perricone MD, and other household brands and to be featured on national sites such as the Huffington Post, Kitchn, Brit+Co, The Everygirl, and more. If you’re interested in collaborating on sponsored posts, social media campaigns, or advertising, please reach out to Lauren at lauren@perpetuallychic.com. Thanks for your interest! 


Perpetually Chic contains banner advertising as well as some affiliate links and sponsored content; sponsored posts will always be identified clearly. By clicking and/or purchasing items via an affiliate link on this site, Lauren may receive a very small commission (at no cost to you).These are simply small ways to fund the costs of running this site and creating new content. All opinions are 100% Lauren’s own, and she carefully chooses the brands to work with to help make this site possible. Thank you for understanding!